Engauge Chairman to Speak at DMA Annual Conference


Atlanta, GA (Vocus) September 29, 2010

Engauge Chairman Stan Rapp will share his vision for a new era of interactive and direct marketing at the annual Direct Marketing Association Conference and Exhibition October 9–13 in San Francisco.

In the seminar “Reinventing Interactive and Direct Marketing,” Rapp will outline proven techniques for driving higher relevance in digital messaging, boosting qualified leads while reducing costs and using psychological research to promote multi-dimensional messaging.

Rapp is co-founder of Rapp Collins, where he served as CEO for 23 years. He is a member of the Direct Marketing Association Hall of Fame and was named one of the 101 individuals who shaped advertising in the 20th century by Advertising Age. His global bestseller, MaxiMarketing, first predicted the change from mass marketing to a new one-to-one model a generation ago. His latest book, edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, introduces a visionary iDirect Marketing paradigm for the digital era.

Engauge Chief Digital Officer Jeff Hilimire, who has transformed the agency’s Atlanta office into a social media powerhouse, will present “The Automation of Socialization.” This presentation will discuss how to apply the principle of “1 to 1 to Everyone” to brand strategy and proven techniques for growing Facebook communities for national brands. Hilimire will also participate in the “Social Media Face-Off,” a panel of social media gurus tackling the lingering questions and problems that social media marketing faces today.

Engauge executives to present at three program sessions:


    â€œReinventing Interactive and Direct Marketing,” Stan Rapp, Monday, October 11 at 11:15 a.m.
    â€œSocial Media Face-Off,” Jeff Hilimire, Monday, October 11 at 4:25 p.m.
    â€œThe Automation of Socialization,” presented by Jeff Hilimire, Wednesday, October 13 at 8:45 a.m.

If you are interested in meeting a representative from Engauge during the DMA conference, please contact Joyce Faulkner at 404.601.4342 (direct), 678.823.5023 (mobile) or by email at jfaulkner(at)engauge(dot)com.

About the Direct Marketing Association (DMA):

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

About Engauge

One of the nation’s largest independent marketing agencies, Engauge is forging a new agency model dedicated to Total Engagement among people and brands. Engauge guides a growing roster of clients on the path to realizing the power of digital channels and untraditional marketing by melding technology, creativity and data-driven insights. The agency’s client roster includes Nationwide Insurance, DAD’S Pet Food, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion and more. Engauge, which has offices in Columbus, Atlanta, Pittsburgh, Orlando and Austin, is a portfolio company of Halyard Capital. Learn more about Engauge at www.engauge.com.

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EKTIMIS Releases Innovative Respect Model Artifact, A Powerful Visual Learning And Educational Tool




Boston, MA (PRWEB) September 29, 2010

EKTIMIS announces the release of its long-awaited Respect Model artifact, a powerful visual learning tool that illustrates the essence and components of respect. The innovative framed product portrays the various elements of the concept of respect, a topic that continues to dominate headline news on matters that include bullying in schools, parenting, quality education, role model, workplace culture, and public service.

With the country (the United States) currently immersed in a national debate on quality education, parents and children still dealing with the recurring concerns of bullying in schools, and one public role model after another struggling with issues of drug abuse, the topic of respect (and self-respect) continues to emerge as a strong undercurrent for these societal issues and more. In addition, business executives and human resources managers continue to deal with the ongoing challenge of cultivating a workplace culture of respect in an effort to retain good employees and better manage a diverse workforce.

The EKTIMIS Respect Model serves as an innovative visual tool for learning, teaching, and communicating powerful life lessons on respect. The artistic work is the creation of Niyi Taiwo, author of the EKTIMIS Top Ten Laws of Respect literary principles, and author of the Top Ten Laws of Respect book series. A spokesperson for EKTIMIS has confirmed that the first order for several of the Respect Model artifacts was shipped recently to a U.S. Air Force Center of Excellence in Texas, a group that completed the EKTIMIS Respect in the Workplace training program several weeks ago.

EKTIMIS has also confirmed that there are four variations of the Respect Model currently designed for a business (workplace) environment with many more versions planned during the coming months. The new variations will reflect an educational environment, family life, as well as health care, social services, public service, and many more settings. The EKTIMIS Respect Model collection is currently available at EKTIMIS.com.

About EKTIMIS:

EKTIMIS is an innovative human capital development solutions provider. EKTIMIS develops its own brand of original products and services that include respect-themed books, articles, multimedia videos, workplace diversity training seminars (featuring the hallmark EKTIMIS Respect in the Workplace Program), and powerful inspirational picture-framed artifacts for individuals, working professionals, parents and families, and organizations. EKTIMIS also offers a Custom Artifact Program that provides an innovative platform for fund raising and for commemorative events by private and public organizations. EKTIMIS and EKTIMIS.com are a licensed brand and an operating business division (DBA) of Strategic Enterprise Technology, Inc., a creative Boston-based performance improvement solutions company founded in 1999. Follow EKTIMIS news and activities on Twitter/ektimis and on Facebook. Also, visit the EKTIMIS Online Store for more information on current and coming offerings.

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Black Friday Sales are Online on the Second Annual Cyber Black Friday


New York, NY (PRWEB) September 28, 2010

Black Friday is less than two months away and online retailers are busy gearing up for the second annual Cyber Black Friday on November 26, 2010. Instead of camping out in the mall in the early morning hours after Thanksgiving, or competing with traffic jams and pushy shoppers in packed parking lots, savvy shoppers can take advantage of Black Friday sales at nearly all online retailers. A directory of over a thousand online stores offering Black Friday sales can be found at the official CyberBlackFriday.com website.

Participating online retailers include Dell Home who will be sponsoring a free Dell Inspiron laptop on Cyber Black Friday’s Facebook fan page. To enter, simply become a fan of Cyber Black Friday on Facebook and let your friends know what you want for the holidays via Cyber Black Friday’s Facebook Wall. The lucky winner will be determined by the Wall post with the most comments by 11:59pm PST on Black Friday 2010! So go ahead and tell your friends what you want for the holidays and you might get an extra present courtesy of Dell Home and Cyber Black Friday! This fully loaded laptop retails for more than 00.

Meanwhile, online retailers in Canada are preparing to compete with US retailers by offering their own Cyber Black Friday Canada sales. With a strong Canadian dollar, Canadian retailers must offer big Black Friday discounts to keep shoppers at home instead of driving across the border. Participating Canadian retailers can be found at the CyberBlackFriday.ca website.

Cyber Black Friday was founded by Talya Schaeffer in 2009 after observing that online retailers were beginning their holiday sales before Cyber Monday to compete with the Black Friday retail frenzy. Schaeffer observed, “Cyber Black Friday sales are typically the largest of the season to entice thrifty online consumers to shop early and often. This Black Friday, you’ll find special one day coupons and sales for 25-50% off and only available online. Online retailers are hoping that by offering early discounts, consumers will shop early and often.”

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BORN TO BE WILD: New Multimedia Program Inspires Teachers and Students to Stand Up for Tigers



White Plains, New York (PRWEB) September 27, 2010

As a kickoff to Animal Action Week (October 4-11), educational publisher Weekly Reader has partnered with the International Fund for Animal Welfare (IFAW) to create an innovative, inspiring educational program about protecting the world’s endangered tiger population.

The multimedia classroom package, Born to Be Wild: Saving the Majestic Tiger, is designed to teach students in grades 3-9 about animals and the environment, the effects humans have on the natural world, and how people—including children—can work to protect endangered wildlife. The program, galvanized by this year’s convergence of the Chinese Year of the Tiger and the United Nation’s International Year for Youth, presents a rich store of resources, including a Video and Teaching Guide DVD with a 15-minute live-action film and multiple standards-based lesson plans. Born to Be Wild—offered free to teachers—also includes posters, a mini-magazine, and a unique, exciting website that gathers and displays multimedia messages from students around the world.

“We hope this program will resonate with students and inspire them to take an active role in protecting tigers and other endangered wildlife,” said Nancy Barr, who oversees IFAW’s global education programs. “We must engage and empower young people if we hope to find lasting solutions to the challenges facing our planet.”

“Weekly Reader is thrilled to take part in this important initiative to save one of the world’s most magnificent creatures,” added Ira Wolfman, Senior Vice President, Editorial. “The digital and print materials we developed with IFAW give teachers terrific tools for bringing to life these crucial messages.”

Each year during Animal Action Week, IFAW launches a new international education and outreach campaign that highlights a different animal-welfare and conservation theme. The campaign engages more than five million school-age children in 15 countries each year.

For more information and access to an interactive digital magazine about tigers and the challenges they face, visit www.ifaw.org/education.

About IFAW (International Fund for Animal Welfare)

Founded in 1969, IFAW saves animals in crisis around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. www.ifaw.org

About Weekly Reader (www.weeklyreader.com)

Weekly Reader has been creating exciting, curriculum-rich materials for more than 100 years. Its unique digital products (including its new online reading-comprehension program www.wrconnect.com) and its 11 classroom magazines give teachers tools that help them achieve their goals while igniting students’ love of learning. Every year, Weekly Reader materials reach more than 200,000 teachers and 6 million students from Pre-K to grade 12. Weekly Reader also includes Weekly Reader Curriculum Publishing and is part of The Reader’s Digest Association, Inc.

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Dealership Accessories Sales Success Featured in DrivingSales Innovation Guide

San Francisco, CA (PRWEB) September 26, 2010

izmocars (www.izmocars.com), the leading business solutions provider for the automotive industry, today announced that a case study including the company’s AddOnAuto (AOA) product has been selected, from dozens of submissions, by a panel of dealers to be featured in the DrivingSales Innovation Guide (www.drivingsales.com/innovation). The case study details the dramatic success two dealerships, Acton Toyota and Falmouth Toyota, have had using a new process for accessories sales. The case study is one of only two to be selected from the Innovation Guide to be featured as a live presentation / breakout session at the 2010 DrivingSales Executive Summit in October.

“We are proud that the success these two innovative dealerships are having – in what used to be one of the most challenging dealership departments – is receiving so much attention: Acton and Falmouth are truly leading lights in our industry,” said Mike Martinez, Chief Sales and Marketing Officer, izmocars. “And we are doubly proud that our AOA solution and best practices have contributed to their success.”

AddOnAuto is an in-store accessory sales solution that enables dealers to dramatically increase accessory sales. AOA creates a seamless consumer experience by integrating accessories shopping and financing with the car purchase, making it very easy for dealers to get into accessories sales by eliminating the need to carry physical inventory or contract with 3rd-party resellers and installers.

Chosen by Dealers: Two Dealerships Crack the Elusive ‘Accessories Code’ – To the Tune of Tens of Thousands in Sales Each Month

According to the DrivingSales Innovation Guide case study, Acton Toyota and Falmouth Toyota ramped up accessories sales by putting into practice key new processes, as well as by utilizing izmocars’ Add-on-Auto (AOA) accessories solution, which had an immediate impact on their business: driving ,000 a month in incremental, monthly revenue for Acton, and ,000 for Falmouth, as well as consistently converting 1 in 2 customers to make accessories purchases (up from just 1 in 10 before).

The case study provides an in depth guide to four key processes that can help ramp up accessories sales: 1) The Right Timing, 2) Customer Visualization/Personalization Tools, 3) 100% Virtual Inventory System and 4) Integrated Accessories and Work Flow/Fulfillment System – from Sales, to F & I, to Parts and Service Departments. To read the full case study click the following link: Acton Toyota and Falmouth Toyota: What they did to double accessory sales and put big bucks to the bottom line – http://www.drivingsales.com/blogs/izmocars/2010/09/13/acton-toyota-and-falmouth-toyota-what-they-did-to-double-accessory-sales-and-put-big-bucks-to-the-bottom-line

To access the full DrivingSales Innovation Guide, go to www.drivingsales.com/innovation.

The case study will be presented at the DrivingSales Executive Summit (DSES), scheduled for October 18th through October 20th 2010 at the Encore Wynn Las Vegas. For more information, and to register for the event, visit www.DrivingSalesExecutiveSummit.com.

About izmocars

izmocars is the world leader in automotive imagery and interactive animation since 2002, and a leading provider of automotive business solutions including: Website and Online Marketing Solutions (http://www.izmocars.com/solutions/big-winner-web.html), Enterprise-level Automotive CRM, iConsult Sales Performance Coaching, iService Service Management Solution, and AddOnAuto In-Store Accessories Sales Solution.

Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

For more information, go to www.izmocars.com.

Angela Jacobson, Media Relations

mWEBB Communications

714.454.8776

Angela(at)mwebbcom(dot)com

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ElectroNic Brand E-Cigarettes Let Smokers Say Yes to Enjoyment Without Tobacco, Ash, or Fear of Being Shunned


Myrtle Beach, SC (PRWEB) September 26, 2010

The new-to-market ElectroNic e-cigarette device provides a satisfying smoking experience without tobacco, for people who enjoy nicotine, but hate the problems associated with traditional cigarettes. “Tobacco smoke produces fine particulate matter which is the most dangerous element of air pollution for smokers and non-smokers,” reports ElectroNic spokesperson Jason Meritt. He points to a controlled experiment conducted by the National Cancer Institute, in Milan, Italy which found that the air pollution emitted by cigarettes is 10 times greater than diesel car exhaust.

“But the ElectroNic e-cigarette creates no ash, and the user exhales a mist rather than smoke, so it can be enjoyed anywhere, even when smoking is banned,” he observes.

A Realistic Smoking Experience

ElectroNic’s patented electronic cigarette design produces more vapor than traditional e-cigarettes giving the user a more realistic smoking experience. “A standard ElectroNic e-cigarette has about the same amount of nicotine as a Marlboro Light cigarette, but without the tar, flame, carbon monoxide, smoke, carcinogens, and other dangerous chemicals that are associated with tobacco-burning cigarettes,” says Meritt.

ElectroNic adds to the authenticity of the smoking experience with an LED light on the front of the electronic cigarettes that lights up when the user draws. “This is purely for aesthetics,” explains Meritt. “These LEDs appear to be red hot while puffing, but are always cool to the touch and never a fire hazard.

Cleaning Up a ‘Dirty’ Habit

Beyond health issues, much of the controversy regarding cigarettes revolves around the smoke, ash, and smell that traditional tobacco-based products produce. The same particles in smoke that cling to the lungs also cover surfaces, stain walls and linger in the air.

The vapor produced by ElectroNic, however, is smokeless. It dissipates after being exhaled and does not leave the lingering odor of tobacco in its wake. This eliminates the need to worry about a smoky smell clinging to clothes and hair after a smoke break, and even prevents the pungent ‘smoker’s breath’ associated with tobacco use.

Per-Pack Price of Tobacco Gone Wild

In an effort to tax cigarette smokers out of their habit as well as generate revenue during hard economic times, 47 U.S. states have increased their cigarette tax rates more than 100 times in less than a decade. “In 2010, the average cost of a pack of cigarettes is around , including taxes, depending on where you live,” reports Meritt, quoting a story in the New York Times. “But in New York City, for example, which puts the highest combined state-local tax burden on smokers, the cost of a pack is now close to , a rise from just over a year ago.”

These skyrocketing costs can also be countered with ElectroNic e-cigarettes which are priced at about 75% of their tobacco-based equivalent. “The ElectroNic cigarette cartridge is, in the vast majority of cases, the equivalent of a pack and a half of paper cigarettes in smoking time,” says Meritt. “That makes ElectroNic an affordable option for smokers looking for the best electronic cigarettes, a healthy solution to nicotine cravings and an alternative to the high price of tobacco.”

For additional information about the revolutionary new ElectroNic electric cigarette device, to place an order, or to request a complimentary e-cigarette kit that is provided free with a subscription to monthly cartridge refills, please visit www.thebestelectroniccigarettes.com

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Hollywood and the Botox Battle

paris hilton cosmetic surgery

It seems like every actress, over the age of 40, has turned to Botox to try to turn back the hands of father time.  Heck, I remember hearing a rumor that Paris Hilton used to get Botox injections from a Beverly Hills plastic surgeon when she was just 23 years old.  I also know of other actresses, who are still in their 30′s, who have already dabbled with the Botox needle. 

Botox has actually been around much longer than the public thinks.  It’s initial uses were to relieve migraine headaches.  The rich and privileged starting using Botox to iron out forehead wrinkles back in the early 1990′s.  Once Hollywood caught on to it, aging actresses started using it to extend their careers. 

I do believe a little botox can go a long way, but too much of a good thing is usually not good for us at all.  “Desperate Housewives” actress, Teri Hatcher, admitted to using Botox in 2006.  The actress said she started getting injections after seeing herself on the show and hearing a backlash from viewers about how much she had aged.  Hatcher then denounced Botox in 2007, and said she was going to age gracefully.  However, recent photos show that she must have fallen off the Botox wagon.

teri hatcher botox

Although Nicole Kidman, is a fine actress, she has almost become more known for her heavily Botoxed face, than her film work these days.  Nicole was barely able to make any facial expressions in one of her last movies, “The Invasion” and it was highly noticeable.  It was reported that it looked as if Kidman had laid off the Botox while she was pregnant, earlier this year.  However, this recent photo of her, with her son Conner, shows that she is back to using Botox regularly.

nicole kidman botox

Hollywood veteran actress, Jamie Lee Curtis, denounced Botox and all plastic surgery in 2002. 

jamie lee curtis plastic surgery

Curtis admitted to working out fanatically throughout her career and having multiple plastic surgery procedures such as liposuction, Botox and more to extend her shelf life as an actress in Hollywood.  Jamie Lee has stated she will never have another cosmetic procedure ever, and has gone so far as to verbally attack other actresses for their choices, saying they look like ‘aliens’.  Curtis also complained that despite having liposuction, she gained fat in other areas of her body.  A Beverly Hills surgeon defended the surgery by saying it is inportant that patients adhere to a strict diet and exercise routine to maintain the liposuction results.

jamie lee curtis plastic surgery

So, it looks like the jury is still out on Botox.  Many dermatologists feel the treatment can provide extraordinary results, when used correctly, and I concur.  Although, we have pointed out some extreme Botox cases, there are many women who have achieved amazing and natural looking results.  As with any cosmetic procedure that you are considering, it is always important to consult with a licensed dermatologist with care and I would most definitely stay away from the Botox parties.

 

Laser-Beauty.net

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Bodybuilding.com Announces Official 2010 Supplement Awards Winners




Boise, ID (PRWEB) September 25, 2010

Bodybuilding.com, the Internet’s most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, announced the 6th Annual 2010 Bodybuilding.com Supplement Awards winners live at Joe Weider’s Olympia in Las Vegas, Nevada September 24, 2010. The Bodybuilding.com Supplement Awards are the industry standard for recognition of the best products and brands in the fitness and supplement industry.

“This was one of my favorite years for the Bodybuilding.com Supplement Awards,” said Bodybuilding.com CEO Ryan DeLuca. “It was fun to see how many new products and companies ended up winning an award. There were so many close calls; we didn’t know who would take home the prize until the very end!”

All nominations were based on sales, and since customers’ opinions are what truly count, Bodybuilding.com lets the general public provide 100% of the final vote. With over 315,000 votes pouring in, the results are finally here.

The 2010 Bodybuilding.com Supplement Awards winners are:


Brand of the Year – Optimum
Supplement of the Year – Optimum 100% Whey Protein (6th year in a row!)
Breakout Brand (most improved) of the Year – USPLabs
New Supplement of the Year – Optimum Platinum Hydrowhey
New Brand of the Year – Cellucor
Muscle Builder of the Year – Gaspari Nutrition SuperPump250
Pre-Workout Supplement of the Year – USPlabs Jack3d
Intra-Workout Supplement of the Year – Gaspari Nutrition SizeOn Maximum Performance
Recovery Supplement of the Year – Scivation Xtend (2nd year in a row!)
Protein Powder of the Year – Optimum 100% Whey Protein (6th year in a row!)
Protein Bar of the Year – Supreme Carb Conscious Bar (2nd year in a row!)
Energy Supplement of the Year – USPlabs Jack3d
Energy Drink of the Year – VPX RedLine RTD (2nd year in a row!)
Fat Loss Supplement of the Year – USPlabs OxyELITE Pro
Weight Gainer of the Year – BSN True Mass (4th year in a row!)
Nitric Oxide Supplement of the Year – BSN NO-Xplode (6th year in a row!)
Creatine Supplement of the Year – Gaspari Nutrition SizeOn Maximum Performance
Glutamine Supplement of the Year – Optimum Glutamine 1000 Caps
Multivitamin of the Year – Universal Nutrition Animal Pak (6th year in a row!)
Joint Health Supplement of the Year – Universal Nutrition Animal Flex (5th year in a row!)
RTD of the Year – BSN Syntha-6 RTD
Tanning Product of the Year – Dream Tan’s Dream Tan (2nd year in a row!)
Packaging of the Year – BSN (2nd year in a row!)
Ad Campaign of the Year – Animal via Universal Nutrition

The Bodybuilding.com Supplement Awards provide an innovative way to help customers find truly exceptional products and brands, while helping to recognize the efforts of the many great companies that make up the industry.

For more information visit: http://www.bodybuilding.com/fun/2010-supplement-award-winners.htm

Bodybuilding.com offers more than 12,000 health and fitness supplements & accessories to help people achieve their health, fitness and appearance goals, as well as over 25,000 pages of FREE bodybuilding & fitness information, including more than 12,000 articles (written by 525+ writers), video & audio segments, and new content added daily.

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Sony Ericsson Reveals Winner of Battle Fingers Contest


London, UK (PRWEB) September 25, 2010

Sony Ericsson has revealed the winner of its Battle Fingers contest, having received thousands of entries through the Sony Ericsson YouTube channel.

The winner has been announced as Eliam Gutiérrez from Spain, who won with the following entry:

http://www.youtube.com/watch?feature=player_embedded&eurl=http://www.sonyericsson.com/campaignframe2/youtube/x10.swf%3Flanguage%3Den_gb%26showWarning%3Dfalse%26authed%3Dfalse%26font%3Dstandard%26textDirection%3Dltr%26location%3D/%5b%5bDYNAMIC%5d%5d/9&v=ExEwYc-5M04

Eliam won the chance to appear in a brand new Breakadelics music video for their track Da Phunk, as well as a separate prize of a trip to this year’s B-boy Championships in London with a number of other winners.

To enter the Battle Fingers competition, entrants were given the opportunity to upload their own videos of themselves doing a finger dance on YouTube. Once all the entries had been recorded, they were compared by the YouTube community who could vote for their favourite video in a series of dance-offs.

The contest was conceived after the release of a new TV commercial for the Xperia™ X10 mini, which showed a human hand break-dancing on the Smartphone’s screen. This concept was derived to illustrate the touch screen qualities of the latest Sony Ericsson Android Smartphone.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: “We’re pleased at the positive response we received for the Battle Fingers competition. Sony Ericsson competitions attract fans from across the world, keen to win a host of great prizes, including the latest Xperia™ X10 mini.”

Sony Ericsson fans can enter regular competitions through the Sony Ericsson Facebook page, and also follow the Sony Ericsson Twitter page to stay up-to-date with the latest Sony Ericsson news.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual’s fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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Laser Skin Resurfacing – winning the war against aging skin

Laser Skin Resurfacing
Aaah, to be young forever.  Everyone is looking for the elusive fountain of youth.  From Oprah’s Dr. Oz to Allure Magazine, the beauty industry is a billion dollar business.  While there is no fountain of youth, we can arm ourselves with a little technology and some laser light, making wrinkles and other skin imperfections a thing of the past. 

According to the American Academy of Cosmetic Surgery in Chicago, nearly 170,000 Americans, men and women, underwent laser resurfacing of the face in 1998, up from 138,891 in 1996–a 64 percent increase. That’s nearly twice the number of the more traditional surgical facelifts performed in the same year.

Laser resurfacing is a very controlled burning procedure during which a laser vaporizes superficial layers of facial skin, removing not only wrinkles and lines caused by sun damage and facial expressions, but also acne scars, some folds and creases around the nose and mouth, and even precancerous and benign superficial growths. In a sense, the laser procedure creates a fresh surface over which new skin can grow.  Modern girls are also arming themselves with a little Restylane too.

Using lasers for facial skin resurfacing was discovered almost by accident.  While treating acne scars with a laser, surgeons noticed that after resurfacing the skin around the scar to make the scar less visible, small adjacent wrinkles were greatly diminished. 

Laser skin resurfacing is very appealing to people because it leaves smooth refreshed skin after a treatment.  Collagen is a key fibrous protein in the skin’s connective tissue, and it helps give the skin its texture. Natural aging and such factors as sun damage and smoking help break down the collagen layer so that the skin’s once smooth surface develops wrinkles. New, more youthful collagen actually forms after laser treatment.

Laser resurfacing can often make patients look 10 to 20 years younger, and the results can last for eight to 10 years, says Tina Alster, M.D., director of the Washington Institute of Dermatologic Laser Surgery in the nation’s capital. But she warns that after surgery, patients must avoid sunbathing and destroying their skin again. Patients can have a repeat treatment after one year, but usually the first procedure is so successful a follow-up is not needed.

 

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